Katie Mancher

designer / artist / maker

Make NYC  

Identity, interactive, print

I developed this brand as part of a semester-long project to create a business concept and design its identity along with several deliverables. MAKE NYC is a company that hosts pop-up DIY making events geared towards young professionals in New York.

The brand had to represent a company that has no fixed location, that works in various different DIY disciplines and media, that has a handmade feel yet appeals to a tech-oriented population. Therefore I decided to create a flexible identity (which I developed by writing a program in Processing), and combining this with other designed elements that draws on zines and DIY culture.

make nyc logo website design knitting guide knitting guide knitting guide posters