Katie Mancher

graphic designer

Branding Baltimore City
Recreation & Parks  

branding, publication design

In 2018, I worked with Baltimore City Recreation & Parks (BCRP) to develop their brand identity. Rec & Parks, a city agency with a strong public presence, needed a brand that was fresh, accessible, and versatile. The brand would have to encompass BCRP’s 100+ parks, 40 recreation centers, dozens of facilities, as well as its forestry division, special events, capital development, and other outreach activities, and be usable by their many employees.

Working with BCRP's Office of Communications, I developed a new brand identity and a range of deliverables including brand guidelines, icons and graphics, printed program guides, signage, apparel, and document templates.

New primary logo

New horizontal lockup

While Rec & Parks wanted to retain their logo, which is in wide use throughout the city, they found it was being used inconsistently, being distorted, and was often inadequate for many applications. We refreshed the logo using the new brand color and created both vertical and horizontal lockups that could be used in a variety of placements.

 

Primary Brand Color

Parks

Recreation

Special Events

Forestry

Capital

sharp sans typeface

Primary Typeface

summer hearts typeface

Display Typeface

icon set summer guide cover and spread
summer guide spread summer guide back cover
kids wearing camp t-shirt

Camp Baltimore t-shirts (photo courtesy of Baltimore City Recreation & Parks)

park poster

Environmental graphics in Druid Hill Park

park poster
branded documents

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